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Daily Sun is South Africa's largest daily paper. It is read by over 4.4 million people a day - the new Average Joes - Mr and Mrs Tshabalala. Its brother, Sunday Sun, is the fastest-growing Sunday paper in SA - and talks to a weekend market of 2.6 million people who cannot be ignored. To advertise in the People's Papers contact Garry Rogers >>
 

 
 

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Daily Sun

 


WE don't hate you, taxis ... your PASSENGERS do!!

It's not so hard to guess whose side Daily Sun and Sunday Sun will take in any uproar...

Not often the side of the bosses...
Seldom the side of politicians...
Sometimes the side of big business...
Not the side of the taxi industry for sure...
But EVERY time we'll be on the side of the Guy in the Blue Overall...
That's not only because he and his missus are our readers...
It's because he's the one at the bottom of the political food chain...
Big government bites provincial government...provincial government bites city government, and city government bites the poor fellow who must just pay his taxes, pay his rates...and suck it up...
And whatever SA's New Age politicians say...that's EXACTLY how it is.
So as a matter of deliberate policy we at the Suns always insert ourselves between authority...and the poor Guy in the Blue Overall.
The popularity of the People's Papers shows that the strategy works.
We were at it again this week.
But this time there was a twist.
The battle lines had been drawn in Jo'burg between the taxi industry - which is often completely nuts - and the so-called Bus Rapid Transport System (BRT).
Taxi operators went to war to try and block the further expansion of this BRT.
What the new system means is that buses pick up people in Soweto from fairly close to their homes, ferry them to central points in the township...from where they set off to work and town in bigger articulated buses along special routes that are STILL being built with such aching slowness.
Still, it's a HUGE improvement.
BRT buses leave on a schedule...not just when the bus is full like taxis do.
They're less crowded, they're more affordable, they're not driven by angry hysterics and, mostly, the buses are in better condition than taxis ever were.
This week, while raging taximen were kept at bay by the cops, people rode to work in peace.
And the ones we spoke to LOVED it.
So, behold our front page (click here >>)...The line we took was something like: Victory for the people over the forces of darkness...
Taximen didn't like it.
One asked the editor, Themba TK Khumalo, on a radio phone-in show why he, TK, "hated" the taxi industry.
"We don't," our editor replied suavely. "It's your PASSENGERS who hate you..."
Well said, TK.
And meanwhile we've picked up unlikely allies. In this one we're on the same side as the City of Jo'burg, the ANC and even a member of Cabinet.
That's a turn-up for the books.
How long it will last, though, is another matter.

Regards

Deon du Plessis
SunPublisher


about 4 hours ago from SunPublisher, Deon du Plessis
 

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Name Daily Sun
Location
All over SA
The Paper for the People

4 400 000

489 768

readers

copies sold/day

   

 Chirps

Issue 249

 

View archives:

12/03/2010: Good journalism and a soccer stadium SCOOP!
05/03/2010: SunPower turns up the heat... and turns on the taps!
26/02/10: Fighting pomposity, fighting crime
19/02/10: BECOME the chameleon, and get it right!
12/02/2010:
KAPOW! A cannibal on page one!
05/02/2010:
Gareth Cliff gives our front pages a High 5!
29/01/2010: It's time for a change
04/12/2009:
You can't hide from the Sun... not even in the loo!
27/11/2009: Advertising to the Big Gorilla - a special skill
20/11/2009: RING! RING! The forest is moving into mobile
13/11/2009: Only in Tabloidland...
06/11/2009: Sunday beautiful Sunday
30/10/2009: Proudly digging up the past
23/10/2009: World Cup Fever!
16/10/2009: It's a Wild Life!
09/10/2009: Selebi Saga = Special SunCoverage
02/10/2009: General Confusion and AMPS
25/09/2009: Re-inventing township advertising
18/09/2009: THIS is nation building
11/09/2009: SunPower saves man's soul
04/09/2009: Horror Affairs strikes again!
28/08/2009: Happy endings in the Sun
21/08/2009: An axe and a conscience... the stuff of tabloid dreams
14/08/2009: A bag of prayers, a bag of hope...
07/08/2009: Editor's breakfast ruined!
31/07/2009: In with the in-crowd
24/07/2009: Hot Buttons are Hot News!
17/07/2009: The awesome power of SunPower!
10/07/2009: Beanie culture: Sun leads the way
03/07/2009: Suns tell a DIFFERENT story