Daily Sun is South Africa's largest daily paper. It is read by over 4.6 million
people a day - the new Average Joes - Mr and Mrs Tshabalala. Its brother, Sunday
Sun, is the fastest-growing Sunday paper in SA - and talks to a weekend market
of 2.6 million people who cannot be ignored. To advertise in the People's Papers
Garry Rogers >>
Loyal readers of
this here ezine will know by now that we have been entering, slowly but
surely, the brave new world of mobile.
We took the decision to
offer our readers something different to what they can find on other
newspaper mobisites... we don't do news- we DISCUSS the news. Our new
www.dailysun.mobi, launched this
past Monday - and offers readers a platform on which they can comment on
our stories, discuss issues of the day, raise opinions and - in true
People's Paper style - have a voice.
The mobisite, as we see it, is a brand extension to what we already do -
offering a place of fun and interactivity - tailor-made for our market.
Over and above the forum, which we call SunChat, the site also offers
"cool" ringtones, wallpapers and downloads. There's also an
up-to-the-minute sports section, jokes, competitions and an electronic
way to contact our SunDefender, Mr. Fixit and the newsroom. One of the most exciting (and visited) parts to the new site is the
"Tell us your story" section, a place where readers send us news
tip-offs from around SunLand.
Week 1 has delivered some impressive results.
Since Monday, we have had
page impressions, been tipped off on some astonishing news stories and received
some very encouraging feedback. Here's a snapshot of what some of our mobi-readers
are saying (and forgive the sms-lingo - as I said...it's a brave new world!):
"Thanx daily sun 4 keeping da promise dis mobi site rocks i'm addicted 2 dis
mobi i luv daily sun"
"Sunmobi rocks,thank u for making our lifes so easy.keep it up" "I neva seen a rockin site lyk dis. Ziyawa sho!!"
"This site is great. U get what u want very easily. I urge SUN readers who have
not yet visited this site 2 do so."
"I think we should buy this paper more than ever before to help it grow even
more. Daily Sun keep it up!"
"I logged in today, great stuff guys. I love the topics, tk u desevre a year
supply of free whiskey for this."
...and so the flattery continues.
We have all kinds of plans for new additions to the site, and when readers ask
for a Jokes section, like they did this week, we listen. We're sure that our new
developments will add even more SunStyle to the mobi-mix.
Advertisers interested in advertising on the site, can contact our ads
here >> Regards,