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Daily Sun

 


The Suns on strikes

It was a sensitive judgment call...
Lots of our readers are civil servants...many of them went on strike.
We were keenly aware of this.
In consequence, we went to extreme lengths to give a balanced picture of the events and from the start we did much to highlight the financial plight of many teachers and nurses.
But we had to think of our wider audience as well...South Africans in the middle brackets who were NOT public servants.
At first it was not a problem.
SunReaders sympathized with the strikers and even supported what they were doing - despite the inconvenience in their own lives.
But two weeks in, the winds began to shift.
And there's no doubt that some of the strikers - and all the unions - involved were the architects of this, their very own misfortune.
It was the violence and the intimidation - such a TOWERING element of life in modern SA townships - that turned the tide.
And then the inconvenience factor kicked in as well.
The result became something of a perfect storm for the unions.
In bewilderingly short order, the union leaders found themselves staring at the bleak prospect that much of the public support was slipping through their fingers.
And it's not rocket science to figure out that public support is critical to a venture like a strike this big.
Here at the Suns, ever-obedient as we are to public sentiment and mood in the waters where we swim, we had already, and cautiously, started to move our position anyway.
More and more we were focusing on stories of people who were being hurt by the strike - kids who just wanted to pass matric, the job seekers who needed an ID, drivers who needed licences, the ill and injured who just wanted a bit of hospital care and attention, the old who wanted their pensions to be paid...
This week, as you can see, we did a particularly relevant page (click here >>): There was a story about public mood swinging at the top and a teacher who refused to abandon his pupils lower down.
We didn't go barging and crashing into any of our amended positions...
At Daily and Sunday Sun - as dedicated readers of this, here e-zine know by now - we charge...like a chameleon...
That means we charge with exquisite care and only after due heed to the way the wind blows.
In this instance, I think, we got it right again.

Regards

Deon du Plessis
SunPublisher


about 4 hours ago from SunPublisher, Deon du Plessis


 

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Name Daily Sun
Location
All over SA
The Paper for the People

Daily Sun

 
   

4 659 000

433 224

readers

copies sold/day

   

Sunday Sun

 
   

2 592 000

230 000

readers

copies sold/day

   
   

 Chirps

Issue 273

 

View archives:

27/08/2010: SunSellers: moving with the people
20/08/2010: Our latest ABC figures....

13/08/2010: Bringing down the house!
06/08/2010: A picture says a thousand words
30/07/2010: Making a mobi impression
23/07/2010: Dreamy interpretations for SunReaders
16/07/2010: Tackling xenophobia with choice
09/07/2010: World Cup a mid-year Christmas!
02/07/2010: The SunMobi-age has dawned!
25/06/2010: SunLocal IS lekker!
18/06/2010: A mobile convert
11/06/2010: We may be diski dancing in the rain!
04/06/2010:
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28/05/2010: To mobile or not to mobile...
21/05/2010: On the ball... wherever it bounces
14/05/2010: Thunderstorm or evil omen?
07/05/2010: Knowledge is POWER
30/04/2010: For the spirit of our children...
23/04/2010: An uncle in the newspaper business...
16//04/2010: Of potholes, electricity and politicians
09/04/2010: Meet our Sunday Prince
01/04/2010: Happy and Safe Easter
26/03/2010: Make Life Better!
19/03/2010: WE don't hate you, taxis... your PASSENGERS do!
12/03/2010: Good journalism and a soccer stadium SCOOP!
05/03/2010: SunPower turns up the heat... and turns on the taps!